Free SWOT Analysis Template (+ How to Use It)
A SWOT analysis is the quickest way to take stock of where a business or project stands. Use this free template to map your Strengths, Weaknesses, Opportunities and Threats — then turn it into a plan.
Free printable PDF — no sign-up, no email required.
What it is
SWOT is a simple 2×2 framework: internal factors (Strengths, Weaknesses) and external factors (Opportunities, Threats). It gives a shared, honest picture to build strategy on.
When to use it
- Planning a strategy, project or improvement.
- Reviewing where you stand versus competitors.
- Kicking off a team discussion about priorities.
How to use it
- 1List strengths. What do you do well and what advantages do you have?
- 2List weaknesses. Where are you exposed or behind?
- 3List opportunities. What external trends could you take advantage of?
- 4List threats. What external risks could hurt you?
- 5Turn it into actions. Use strengths to seize opportunities and shore up weaknesses against threats.
What’s inside the template
- Strengths quadrant
- Weaknesses quadrant
- Opportunities quadrant
- Threats quadrant
- Prompts for each
Frequently asked questions
What is the difference between internal and external factors?
Strengths and weaknesses are internal (within your control); opportunities and threats are external (in the environment).
How do I make SWOT actionable?
Do not stop at the grid — pair strengths with opportunities and defend weaknesses against threats to create specific actions.
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